Your B2C Store Is Thriving. Your Wholesale Revenue Is Waiting.
We help established Shopify brands unlock B2B with company accounts, wholesale pricing, and self-serve bulk ordering, without touching the retail store you've already perfected.
Appunik is a Shopify studio focused on one thing.
We turn successful B2C stores into dual-channel businesses. 50+ Shopify projects delivered for growing D2C brands.
Specialist builders for serious wholesale
B2B ecommerce is already 5× larger than B2C worldwide, with a projected global market of $30T+. Shopify's B2B tooling has finally made that market accessible to every brand, and we help you claim your share of it.
Explore Our ServicesOne partner for the full journey: strategy, build, launch, and growth. On Shopify Plus or standard plans.
B2C → B2B Expansion
Add a wholesale channel to your existing store, blended or dedicated, with zero disruption to retail.
Shopify Plus B2B Setup
Company profiles, price lists, curated catalogs, net terms, and buyer permissions, configured natively.
Wholesale Apps & Custom Builds
Not on Plus? We build wholesale pricing, locked catalogs, and quote workflows on standard plans.
ERP & System Integrations
Sync inventory, orders, and invoicing with your ERP, accounting, and fulfillment stack, with no double entry.
Buyer Portal Experience
Quick reorders, CSV bulk upload, saved carts, and account dashboards designed for how buyers actually work.
Ongoing Growth & Support
Monthly retainers, conversion optimization, and new Shopify B2B features rolled out as they ship.
B2C to B2B Expansion
Add a wholesale channel without touching retail.
Retailers keep emailing to buy in bulk, and those threads deserve a proper channel. We add wholesale to your existing store, blended with retail or as a dedicated experience. B2B and B2C then run side by side in one Shopify admin, with one catalog, one inventory, and one team.
Get a Free B2B AuditShopify Plus B2B Setup
Native B2B, configured right the first time.
Moving up to Shopify Plus? We set up company profiles, price lists, curated catalogs, net terms, and buyer permissions natively, so your sales team gets exactly the structure it needs from launch day.
Plan your Plus setupWholesale Apps & Custom Builds
Not on Plus? Wholesale is still within reach.
We build wholesale pricing, locked catalogs, tiered pricing, and quote workflows on standard Shopify plans. You get straight advice on what you actually need, and a build that fits it.
Talk through your buildERP & System Integrations
Stop entering the same order twice.
We sync inventory, orders, and invoicing between Shopify and your ERP, accounting, and fulfillment systems. PDFs, spreadsheets, and manual invoices make way for one reliable flow of data.
Connect your systemsBuyer Portal Experience
Ordering built around how buyers actually work.
Buyers self-serve at any hour with their own pricing and terms. Quick reorders, CSV bulk upload, saved carts, and account dashboards replace the back-and-forth emails, so orders arrive while you sleep.
Design your buyer portalOngoing Growth & Support
A channel that gets more valuable every quarter.
Launch is the starting point. We handle buyer onboarding, team training, conversion optimization, and new Shopify B2B features as they ship. Every new wholesale account adds recurring revenue that compounds.
Explore retainersWhether you're getting bulk requests or ready to scale wholesale, we've got you.
- D2C brands fielding wholesale enquiriesRetailers keep emailing to buy in bulk. Turn those threads into a proper channel.
- Brands drowning in manual wholesale adminReplace PDFs, spreadsheets, and manual invoices with automated self-serve ordering.
- Merchants moving up to Shopify PlusGet native B2B configured right the first time, including companies, catalogs, and terms.
- Wholesalers ready to modernizeTraditional distributors bringing their catalog online for the first time.
A wholesale channel built for growth
B2B orders run 2–3× retail AOV, with stronger repeat purchase rates.
Buyers self-serve 24/7 with their own pricing and terms, with no back-and-forth emails.
B2B and B2C run side by side in one Shopify admin.
Every new wholesale account is recurring revenue in a channel that grows each quarter.
What our clients say
"We were managing wholesale through email and spreadsheets. Appunik moved everything into Shopify. Our buyers now reorder themselves and our admin time dropped to almost nothing."
"The Plus B2B setup was flawless. Company accounts, price lists, net terms, all configured exactly how our sales team needed. First bulk order came in the week we launched."
"We weren't on Plus and thought wholesale was out of reach. They built a locked catalog with tiered pricing on our standard plan. Smart, fast, and honest about what we actually needed."
FAQs
Appunik
Quick answers about our Shopify B2B and wholesale services, timelines, and how we work.
Appunik is a Shopify studio that turns successful B2C stores into dual-channel businesses. We handle strategy, build, launch, and growth for company accounts, wholesale pricing, and self-serve bulk ordering.
No. On Plus we configure Shopify's native B2B features. On standard plans we build wholesale pricing, locked catalogs, and quote workflows.
No. Your B2C store keeps selling while we configure, develop, and test. Once live, B2B and B2C run side by side in one Shopify admin.
It typically takes 3–8 weeks to take a store from B2C-only to wholesale-ready.
Yes. We sync inventory, orders, and invoicing with your ERP, accounting, and fulfillment stack, so your team has no double entry.
We review your store, catalog, and wholesale goals, then send back your recommended approach, timeline, and investment range. There's no obligation, and we reply within 24 hours.
Simple steps to launch wholesale
From first audit to first bulk order, with a process that stays clear, fast, and disruption-free.
- 01
Free B2B Audit
We review your store, catalog, and wholesale goals, then map your fastest path to B2B.
- 02
Blueprint & Pricing
Customer tiers, price lists, terms, and catalog structure, planned before we build.
- 03
Build & Launch
Configured, developed, and tested while your B2C store keeps selling untouched.
- 04
Grow & Optimize
Buyer onboarding, team training, and continuous optimization as volume grows.
Begin your journey to wholesale revenue.
Get a free, no-obligation B2B audit. We'll review your store and send back your recommended approach, timeline, and investment range.
- No commitment required
- Reply within 24 hours
Stay ahead of Shopify & B2B commerce.
Wholesale playbooks and Shopify B2B feature news from our project work. Free, once a month.