Shopify B2B & Wholesale Studio

Your B2C Store Is Thriving.
Your Wholesale Revenue Is Waiting.

We help established Shopify brands unlock B2B — company accounts, wholesale pricing, and self-serve bulk ordering — without touching the retail store you've already perfected.

Get a Free B2B Audit Explore Services
DKSMRA+
50+ Shopify projects deliveredTrusted by growing D2C brands
3× higher average order value on B2B orders vs. retail checkout "Wholesale changed our economics."
About Us

Specialist Builders For Serious Wholesale

Appunik is a Shopify studio focused on one thing: turning successful B2C stores into dual-channel businesses. B2B ecommerce is already 5× larger than B2C worldwide — and Shopify's B2B tooling has finally made it accessible to every brand.

$30T+

projected global B2B ecommerce market — dwarfing all of retail D2C

83%

of B2B buyers now prefer to order digitally, self-serve, 24/7

3–8 wks

typical time for us to take a store from B2C-only to wholesale-ready

Wholesale packages ready for fulfillment
Avg. B2B order value $2,840 ▲ vs. $92 retail AOV
What We Do

Everything You Need To Sell Wholesale

One partner for the full journey — strategy, build, launch, and growth. On Shopify Plus or standard plans.

B2C → B2B Expansion

Add a wholesale channel to your existing store — blended or dedicated — with zero disruption to retail.

Shopify Plus B2B Setup

Company profiles, price lists, curated catalogs, net terms, and buyer permissions — configured natively.

Wholesale Apps & Custom Builds

Not on Plus? We build wholesale pricing, locked catalogs, and quote workflows on standard plans.

ERP & System Integrations

Sync inventory, orders, and invoicing with your ERP, accounting, and fulfillment stack — no double entry.

Buyer Portal Experience

Quick reorders, CSV bulk upload, saved carts, and account dashboards designed for how buyers actually work.

Ongoing Growth & Support

Monthly retainers, conversion optimization, and new Shopify B2B features rolled out as they ship.

Key Feature

Simple Steps To Launch Wholesale

From first audit to first bulk order — we make the process clear, fast, and disruption-free.

01

Free B2B Audit

We review your store, catalog, and wholesale goals, then map your fastest path to B2B.

02

Blueprint & Pricing

Customer tiers, price lists, terms, and catalog structure — planned before we build.

03

Build & Launch

Configured, developed, and tested — while your B2C store keeps selling untouched.

04

Grow & Optimize

Buyer onboarding, team training, and continuous optimization as volume grows.

Merchant managing online wholesale orders
Self-serve ordering, 24/7
Who It's For

Whether You're Getting Bulk Requests Or Ready To Scale Wholesale, We've Got You.

  • D2C brands fielding wholesale enquiriesRetailers keep emailing to buy in bulk — turn those threads into a proper channel.
  • Brands drowning in manual wholesale adminReplace PDFs, spreadsheets, and manual invoices with automated self-serve ordering.
  • Merchants moving up to Shopify PlusGet native B2B configured right the first time — companies, catalogs, terms, and all.
  • Wholesalers ready to modernizeTraditional distributors bringing their catalog online for the first time.
Benefits

A Wholesale Channel Built For Growth

Team reviewing wholesale growth
Shopify B2B momentum 140%+ YoY B2B GMV growth on Shopify — the fastest-growing side of the platform
Bigger orders, better economics

B2B orders run 2–3× retail AOV — with repeat purchase rates retail can only dream of.

Orders while you sleep

Buyers self-serve 24/7 with their own pricing and terms — no back-and-forth emails.

One store, zero disruption

B2B and B2C run side by side in one Shopify admin — one catalog, one inventory, one team.

Built to compound

Every new wholesale account is recurring revenue — a channel that grows more valuable every quarter.

On The Inside

What Our Clients Say

"

We were managing wholesale through email and spreadsheets. Appunik moved everything into Shopify — our buyers now reorder themselves and our admin time dropped to almost nothing.

DK
D2C Apparel BrandB2C → B2B Expansion
"

The Plus B2B setup was flawless — company accounts, price lists, net terms, all configured exactly how our sales team needed. First bulk order came in the week we launched.

SM
Home Goods MerchantShopify Plus B2B Setup
★★★★★
"

We weren't on Plus and thought wholesale was out of reach. They built a locked catalog with tiered pricing on our standard plan — smart, fast, and honest about what we actually needed.

RA
Beauty & Wellness BrandCustom Wholesale Build
★★★★★

Begin Your Journey To Wholesale Revenue.

Get a free, no-obligation B2B audit — we'll review your store and send back your recommended approach, timeline, and investment range.

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